Camping kit for Camp Connection brand. The kit is targeted towards families that enjoy camping and would be something that could be given from parents to their kids for a fun weekend away.

The concept behind the design solution is ‘Camp Mail.’ The kit is housed within an authentic mailer box to draw on the nostalgia of receiving a care package at summer camp. Each product is in an individual box with an ‘open when…’ message to contribute to the excitement of opening it. The exterior is entirely covered in camp stickers, there are twine handles and an envelope inside to bring home the fun, messy, DIY camp aesthetic and communicate the brand message in a down-to-earth way.