The coolest way to stay hydrated at Igloofest.
LIQUID I.V.
EXPERIENTIAL ACTIVATION
Liquid I.V. showed up at Igloofest with a fully immersive hydration chalet—cozy, electric, and built to keep the party going. Festival-goers moved through fire pit hangs, shot skis, interactive games, and sampling—making hydration part of the party, not a pause from it.
AGENCY: SALT XC
CREATIVE TEAM: Group Creative Director — Ben Scott, Creative Director — Mark Delisi, Creative — Hanna Alfieri, Senior Design Director — Jessica Leong, Senior Designer — Clayton DuQuene, Designer — Emma Mikelberg