To launch the limited-edition Laneige x Baskin-Robbins Rainbow Sherbet Lip Sleeping Mask, we created a playful yet elevated influencer unboxing that seamlessly blended both brand worlds. The “Summer of Sherbet” mailer transformed PR gifting into a share-worthy experience designed to spark organic content— fun, fresh, and unmistakably summer.

AGENCY: SALT XC

CREATIVE TEAM: Senior Design Director — Ellen Cirka, Designer — Emma Mikelberg, Director, Content — Abby Gold, Specialist, Creator Marketing — Diya Chopra, Manager, Creator Marketing — Alanna Fallis, Coordinator, Creator Marketing — Caroline Law