An experimental design series turning routine into reinvention.

HABITUAL

CONCEPT SERIES

BRANDING

One sneaker design was created every day for 70 days using three photographs taken outdoors on that same day. Alongside the designs, a streetwear brand and website were developed. The project aimed to encourage greater presence in day-to-day life, uncover beauty in the mundane, and explore unexpected harmony by transforming pre-existing elements into something new. Habitual reflects the routines we fall into—and our power to change them.

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