Hydration, designed for the fast lane.

LIQUID I.V.

INTEGRATED CAMPAIGN

EXPERIENTIAL ACTIVATION

BRAND PARTNERSHIP

An exclusive moto jacket collab with Sports Club Atelier, designed with the first ever hydration pocket that keeps your Liquid I.V. stick right where you need it. Available exclusively at our limited-time body shop at F1 in Montreal, every detail reminded fans that if you’re moving fast, you need hydration that moves with you.

AGENCY: SALT XC

CREATIVE TEAM: Executive Creative Director — Rena Menkes Hula, Group Creative Director — Ben Scott, Creative Director — Mark Delisi, Creative — Hanna Alfieri, Senior Design Director — Rob Simone, Designer — Emma Mikelberg

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