Hydration, designed for the fast lane.
LIQUID I.V.
INTEGRATED CAMPAIGN
EXPERIENTIAL ACTIVATION
BRAND PARTNERSHIP
An exclusive moto jacket collab with Sports Club Atelier, designed with the first ever hydration pocket that keeps your Liquid I.V. stick right where you need it. Available exclusively at our limited-time body shop at F1 in Montreal, every detail reminded fans that if you’re moving fast, you need hydration that moves with you.
AGENCY: SALT XC
CREATIVE TEAM: Executive Creative Director — Rena Menkes Hula, Group Creative Director — Ben Scott, Creative Director — Mark Delisi, Creative — Hanna Alfieri, Senior Design Director — Rob Simone, Designer — Emma Mikelberg