87 million chicken wings and 90 million litres of beer will be consumed during the Super Bowl. Which is why “sick days” skyrocket the Monday after the big game. But your boss is on to you. They know you’re not sick. You’re just...dehydrated. That’s why we introduced the Liquid I.V. HR Department: Hydration Resources, to get Liquid I.V. into the hands of Canadians before the game so you can go big Sunday and still show up (hydrated) on Monday.

AGENCY: SALT XC

CREATIVE TEAM: Executive Creative Director — Rena Menkes Hula, Group Creative Director — Ben Scott, Creative Director — Mark Delisi, Creative — Hanna Alfieri, Senior Design Director — Jessica Leong, Design Director — Jared Kinsella, Senior Designer — Andrew Moussa, Designer — Emma Mikelberg