At Governors Ball in New York, we brought Peace Tea to life with a joyful, interactive activation that connected festival-goers through their shared love of music. The space featured sampling, slushies, mini putt, custom patch fanny pack station, and chill zones designed for fun, creativity, and connection.

AGENCY: SALT XC

CREATIVE TEAM: Associate Creative Director — Mathew Levinson, Associate Creative Director — Georgia Inerfield, Senior Design Director — Ellen Cirka, Designer — Emma Mikelberg, Senior 3D Design Director — Mike Beene, 3D Designer — Ilia Lepeshkin