A high-energy pop-up made for glow-ups and good times.
SEPHORA
EXPERIENTIAL ACTIVATION
An immersive, high-shine beauty wonderland where guests glowed, glittered, and connected—featuring chromatic makeup, gems, shimmery hair and skin, disco selfie moments, and concert-ready glam. Brought to life in Toronto and Vancouver.
AGENCY: SALT XC
CREATIVE TEAM: Creative Director — Sasha Newton, Senior Design Director — Ellen Cirka, Senior Design Director — Jessica Leong, Designer — Emma Mikelberg